- Written by Russell Sharp
- Category: SEO
- Hits: 38
Millions of people today are reading about search engine optimization and assuming that there is one or two ways to do it all. There are a few ways that you can move forward within these parameters, but not all the options that you pursue are going to deliver on the right areas that you need. In fact, millions of people end up throwing in the towel on their work because it doesn’t deliver on the right framework of traffic. If you’re not sure what could go wrong, especially if you’re hiring someone to help you out, then you will want to take a look at some of the damage that bad SEO Services can deliver on a regular basis. The worse implementation process you subscribe to, the worse things can get for your needs. In fact, there are some things that some “good” companies are doing that will cause you a diminished return on investments that you make within this arena.
Dumping Links In Non “Niche” Areas
Link generation can be helpful in providing you a grand list of references, but if you’re not posting these in the right areas, you’re going to find that a penalty from search engines will arise. The penalties that many people are facing can be deemed harsh, and in some areas, will not allow you to return to power in your niche. In fact, you could end up seeing yourself dropped completely from marketing elements and pages across search engines. You don’t want to get diminished returns, which means you should want to dump links in areas that aren’t within your niche.
There was a time when you could buy links, and even dump links in comment sections across the world, only to see a huge jump in overall traffic, but that’s not the case any longer. If you are focusing on link generation and you are putting down 1,000 or more links at a time, you’re going to find that you will get bounced right out of major search engines. You may even get indexed for just one page and that’s it. There’s nothing worse than getting thrown out of search engines today, because they aren’t going to tell you why, or how, it will just happen. Trying to get back in their good graces is difficult too, so you might as well comply with not getting links in bulk and then posting them. If you find good links in your niche, get them, otherwise, be very careful with this.
Publishing Duplicate Content
Content is king, so they say, and it continues to thrive despite the algorithm shifts that many people are facing right now. If you want to sustain a good deal of marketing collateral, you have to look at publishing at one point or another. Publishing content is good, but duplicate elements aren’t going to help you build anything, so make sure that you look at publishing unique, new, and updated pieces throughout the internet. Whether you’re working with articles, blogs, or something else, you have to make sure that everything you have under your site’s moniker is unique.
Publishing duplicate, spun, rewritten, old, or stale content is not going to help, no matter how many people promote PLR elements and ideas. PLR is never going to work to sustain your SEO across the board. This is a bad habit that many well-meaning marketers still try to work within. Don’t focus on this, or you will end up losing out on the marketing platform that you’re trying to build overall. In fact, focus on a new way to build marketing collateral, and focus on publishing only unique elements. Even if you have to get a plagiarism checker, do that, and do not go with duplicate, spun, or mediocre elements of implementation.
Negative SEO Practices
There are some companies that are going to sell you on the idea of negative search engine optimization. This is where they take on your competition and then launch campaigns to reduce their market share. They will post negative things, reviews, and much more against the competition, which could very well result in your site getting ahead in the rankings. Of course this isn’t a good long term solution, but it is definitely something worth looking into as a whole. Just remember, this could very well be an albatross around the neck of your site, because if it’s found out that you’re behind the negative campaigns, you will lose market share. Not only that, the search engines look to see if there’s a slew of negative elements and where they are coming from, which could give away what you’re doing.
Negative optimization doesn’t work long term, and while some companies still utilize it, it’s going to cause your rankings to drop as well. You don’t want to cause your industry or niche harm, because that will impact your reach online. Instead, look for positive SEO Services, that can build your market share the tried and true way, slowly through a variety of different arenas. With a slower method, you will end up with a positive outcome, guaranteed. Just remember, take your time, build on the right elements, and stay away from the negative options that are listed above, it will pay off guaranteed.
- Written by Maia Ortez
- Category: SEO
- Hits: 1024
If you’re not careful, the elements of your seo work will not help you gain any sort of market share on the web. Too often, people assume that their optimization process is going to gain them a huge amount of traffic, and that’s not necessarily true. You need to do more than just put together a few elements and hope for the best in regards to internet marketing. Focusing on a large number of elements will work best, and if you’re not, then you are isolating your page and asking for minimal returns on investment overall. Too often, people miss out on the greater good of their pages because they end up focusing on the wrong forms of marketing. You could do that too if you aren’t working with optimization in the right formatting. The following options are going to help you not only today but tomorrow and the next day as well. Future proofing your business means that you work with several things, and they are highlighted below.
Earning Your Back Links First and Foremost
You first need to get out of the way of those that are going to be “buying” links straightway. Nothing good can come from this shortcut. You could buy a lot of links but if you are found out, your rankings will drop and search engines will completely boot you out. Don’t chase this arena, instead look for ways to build your site up with proper channels. That means that you will need to seek out the right components moving forward, and that means attention placed to the optimization of your page and the content that you have within it. If you have one without the other, then your linking strategies will fall flat as they do for many websites that do this wrong.
Establishing Proper Content
Content management is by far one of the most overlooked options in the world of seo. You could do everything correctly, and still fail to gain leverage in this regards. If you want to make sure that you’re chasing the right pieces to your traffic generation, you will need to get your links in a row and they need to focus on the greater good that is provided with the proper elements. That means that your content has to have all the right pieces, not just one of them. If you only put up text, or only put up images, or you don’t include any breaks in what you’re promoting, you will end up getting overlooked by other pages that focus their energies on several pieces to the marketing puzzle.
There are many people that go forward with the evolution of their marketing alone. Those people end up needing help eventually. You will need help eventually, and it is all a result of focusing on several elements. If you’re working on the marketing of your page alone, you will end up missing out on the time you need to chase other established elements. Paying a professional seo firm will definitely be the next big thing that you need help with, no matter how long you’ve had your site up. If your site has been up for a long time, and you have steady traffic, you will find yourself at a plateau in no time. To fight that notion you need someone that knows what to do in order to gain leverage for the future.
In the end, the best thing that you can do is work within the realms of white hat search engine optimization. If you do not work on that, you will end up losing out in the long run, and your site will collapse in terms of traffic.